Showing posts with the label acquisitions

Infobip Acquires SocketLabs

In the latest round of email industry consolidation, cloud communications giant Infobip has announced its acquisition of email marketing and infrastructure platform SocketLabs . Infobip is a global cloud communications platform focused primarily on SMS-based communication. They specialize in omnichannel customer engagement, helping businesses connect with audiences via SMS, WhatsApp, voice,…
Read more

Zeta Global buys Marigold enterprise platforms

It's time to report on more M&A activity in the email marketing platform space. Zeta Global and Marigold have announced that Zeta is acquiring various email marketing platforms from Marigold. These include: Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Livecli…

Ziff Davis Acquires Email Industries

As reported by a press release from Ziff Davis themselves, and here on MediaPost , media publisher-slash-tech company Ziff Davis has acquired Scott Hardigree 's  Email Industries , a deliverability consultancy business that also includes email verification platform Alfred …

Validity Acquires Litmus

Validity, data quality and email marketing solutions provider founded in 2018, perhaps most well known in the deliverability space for their email deliverability monitoring platform Everest , has just announced that they have acquired  Litmus , an email marketing tool that help…

Vade acquired by Hornetsecurity Group

Business and email security vendor consolidation is in the news today. Vade (previously known as Vade Retro), known for its Microsoft O365 email security add-on Vade Secure as well as the Vade Threat list , used for filtering by various mailbox providers, has been acquired by …

Lashback acquired by PerformLine

Founded in 2003, Lashback is a company offering marketing compliance tools specific to things like ensuring that affiliates and marketing partners respect unsubscribes and do not misuse data. It's not a realm I know a ton about -- I personally was more familiar Lashback…

What's ProtonMail up to?

Privacy-first mailbox provider ProtonMail looks to be getting deeper into the email privacy game. Earlier this month they purchased a company called SimpleLogin , whose focus seems to be email aliasing and forwarding; sort of like Apple's " Hide My Email " functi…

CheetahMail merges with CM Group

CM Group has announced a merger with email service provider/customer engagement platform Cheetah Digital (aka CheetahMail, once upon a time owned by Experian , later spun out standalone, with leadership and a lot of higher-level positions more recently filled by ex-ExactTarget …

Sinch acquires Pathwire for $1.9B

While all the talk of what's slick and hot and next seems to focus on adding AI to this and building the blockchain version of that, it still sounds to me like email is where the money is. Am I crazy to think that? And of course, multi-channel matters, but that means having…

Intuit confirms $12B deal to buy Mailchimp

Well, Ben Chestnut and Dan Kurzius (who famously funded Mailchimp via their personal credit cards, telling me in the past that they had taken no outside investment or debt) probably can now afford to buy everybody in Atlanta a burger at the Vortex (as they kindly did for for me…

Pathwire Announces Acquisition of Email Optimization Platform Email on Acid

Email on Acid is a widely-used email preflight tool that helps senders check email rendering to ensure that content looks as intended in various email clients, and provides other deliverability and content related features and functionality to help email marketers succeed. And …

Email security vendor Agari acquired by HelpSystems

HelpSystems, a Minnesota-based software company, working in the areas of systems and network management, business intelligence, security and compliance , just announced that they have acquired email security vendor Agari.  Read more about it over at ZDNet .  Agari , if you were…

Yahoo, AOL to both be owned by Verizon

Verizon announced today that they are buying (most of) Yahoo for 4.8 billion dollars in cash. Back in 2015, they purchased AOL for 4.4 billion dollars. This means that three different email receiving platforms are now owned by one entity: Verizon. It's hard to saay what b…