This is very clearly being presented as a merger and I'm not seeing any information about a potential cost for acquisition. Usually these kind of things happen because private investors want to cash out -- I'm assuming there's something to that here, and I suspect we'll see more on this in the tech industry press in the coming days. Stay tuned!
Pictured: The Guaranty Building in downtown Indianapolis, which was one of the first headquarters for ExactTarget, now Salesforce Marketing Cloud. If you look closely, you can see the "Cheetah Digital" oval sign on the pillar to the right of to the front door. I spent a lot of time in this building, once upon a time. And in that fantastic cocktail lounge located on the lower level. (Image from Google Earth.)
[ H/T: Keith Kouzmanoff and Andrew Bonar ]