Showing posts with the label reputation

Yahoo Sender Hub: Now with Insights

Yahoo has long had a very useful portal for email senders, chock full of important information, known as the Yahoo Sender Hub . It's where savvy email senders go when troubleshooting email deliverability issues relating to sending to Yahoo subscribers, including where you go to register your email domains for the Yahoo Complaint Feedback Loop (CFL), their version of an ISP feedback loop.…
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Google: Changes coming to GPT

If you're somebody who pays close attention to reputation data, and you utilize Google's Postmaster Tools (GPT) data to monitor for and help remediate Gmail deliverability and reputation issues, then you'll want to make note: changes are coming: Google has just  pos…

How to boost engagement on Substack

Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: Identify subscribers who are not engaging (not opening or clicking). Make an attempt at re-activating them, via a winback (re-engagement…

Top 5 Ways to Check your Email Reputation

Reputation is an oft-used term in the realm of sending email. We encourage those sending email marketing, newsletters, or other legitimate emails to have a good sending reputation, but we rarely explain what that is, or how to measure your sending reputation, in any detail. Her…

A beginner deliverability guide for open source geeks

A gentleman named Florian Effenberger , a long time "free and open source software enthusiast," has put together a neat little guide on email reputation and deliverability, aimed at folks who run their own mail servers and might know more about free and open source *n…

Pro-tip: Boost engagement by asking for replies

It's a simple matter of reputation logic . Lower engagement means you're more likely to look like a spammer to the ISPs. High engagement means you're more likely to be perceived as respectable (and more likely to get inbox placement). So, this might seem obvious, b…

How do you know it's spam? We just can't know!

The other day, I talked about the spam seemingly sent by a local aldermanic campaign here in Chicago. When I talked about this spam on Facebook, one of the folks pushing back attempted to lead me down an existential rabbit hole based on the theory that we just can't know …

Bad domain/sub-domain choices and unofficial TLDs

SocketLabs’ Brian Godiksen and Campaign Monitor’s Travis Hazlewood joined forces in this excellent blog post to explain what can go wrong when you use a subdomain (under a domain you don't own) to send mail. Example? Some registrars offer up this goofy thing where you can …

Honestly? Don't send to Gmail over IPv6

Yes, some people do it, and yes, for some people, it works fine. But..... If you're standing up a new server and it has an IPv6 IP address, and it has no sending reputation, you'll find it very hard to get mail reliably delivered to Gmail inboxes. You're starting wi…

What are spamtraps? (Updated for 2020)

Spamtraps are special types of email addresses. There are varying definitions, but the two most common types are email addresses that were never valid that get spam (usually typos), and recycled email addresses that still get spam long after being abandoned by the user. Anti-sp…

Guest Post: Chris Truitt: A Guide to Microsoft SNDS

Deliverability Expert Chris Truitt was kind enough to reach out to me after he noticed my prior post lamenting the lack of guidance on what you should do with Microsoft SNDS data. Here are his suggestions for what you should be thinking about when looking at Microsoft SNDS da…

What can SNDS tell you?

Microsoft Hotmail / Outlook.com's SNDS ( Sender Network Data Services ) portal is a useful interface where you register to be able to look up reputation data specific to your sending IP addresses. In my " How to troubleshoot Microsoft Outlook.com / Hotmail Delivery Iss…

Wired on Email Reputation

Word to the Wise's Laura Atkins is quoted in this article from Wired, " Mailchimp Sends a Billion Email a Day. That's the Easy Part ." It's not a bad primer on Email Reputation 101, and why you can't just shovel spam at ISPs and except them to take it.…

Protect Your Brand and Reputation

Today's guest post comes from deliverability consultant extraordinaire, my friend Josie Garcia. Take it away, Josie! Did you know that senders are in control of many more reputation and vulnerability factors than ESPs? Your ESP is in control of things like setting up an abu…

How Subscriber Complaints Affect Inbox Placement

Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail providers can damage your sending reputation, and offers up ideas on what you can do to prevent these kinds of issues.

What's your (telephone) reputation?

Well, I knew this was going to happen eventually: Google now has global spam filtering for Google Voice . It works in a way very similar to how ISPs track the sending reputation of email senders based on feedback from their users (i.e. spam reports). Now, if you opt-in to Googl…

Pivotal Veracity on Domain Reputation and ISP Insights

Pivotal Veracity's Deirdre Baird dropped me a line the other day, letting me know that PV has some very useful information available for sharing. In their ISP Insights for 2009 and 2010 whitepaper, they quiz top ISPs on their current and future plans with regard to spam fi…

Domain Reputation and Recipient Engagement

Today's guest post comes from Chris Wheeler , the Director of Deliverability at email service provider Bronto Software . No stranger to the email experience, Chris's past experiences have included building a deliverability program from the ground up at a major online re…

Ask Al: Help prevent a bad thing!

Terry writes, "My manager wants to take all of our emails addresses in our "pending" list (ones that haven't clicked the link for the double opt-in confirmation) and convert all 10,000+ of those addresses to active and start mailing them. My problem is no …

Political Sending Reputation

Ever wondered what the sending reputation was for your favorite presidential candidate? Here's the IP addresses and Sender Score ranking for the last three mailings I've received from each of them. The Sender Score number was noted at the time I originally received th…