If you're somebody who pays close attention to reputation data, and you utilize Google's Postmaster Tools (GPT) data to monitor for and help remediate deliverability and reputation issues, then you'll want to make note: changes are coming.
Those in the know have been aware that Google Postmaster Tools (GPT) has had a “work in progress” v2 available for some time now. One assumed that at some point, v2 would be replacing the existing (“v1”) version of the dashboard and associated data. And that time is rapidly approaching: As of September 30, 2025, users will have access only to the newer (v2) version of GPT.
There are two significant changes here to be aware of.
First: Domain and IP reputation data (the bad, low, medium and high rankings you're looking at today) will no longer be made available. It’s not in the v2 dashboard of today, and it won’t be available at all, post v1 retirement.
Second: Those relying on API access to GPT data will want to stay tuned for future updates; an upgraded version of the API is planned, to be available by the end of 2025. The current (v1) API will then be retired. Until then, the API data returned using the existing API should be “consistent with the v2 dashboards.”
Senders relying heavily on the IP and domain reputation indicators will no doubt be disappointed to hear that Google no longer plans to provide this information. Other data, like domain complaint rate, remains, and is something that savvy senders should continue to monitor for signs of trouble. (High complaint rate = less likely to have a good reputation = more likely to have deliverability issues.) I strongly suspect that Google wants senders to continue to be able to utilize GPT feedback to improve their sending habits, and that various GPT data that they continue to share (or plan to share in the future) will be done with this intent in mind.
If you're somebody who pays close attention to reputation data, and you utilize Google's Postmaster Tools (GPT) data to monitor for and help remediate deliverability and reputation issues, then you'll want to make note: changes are coming.
Those in the know have been aware that Google Postmaster Tools (GPT) has had a “work in progress” v2 available for some time now. One assumed that at some point, v2 would be replacing the existing (“v1”) version of the dashboard and associated data. And that time is rapidly approaching: As of September 30, 2025, users will have access only to the newer (v2) version of GPT.
There are two significant changes here to be aware of.
- First: Domain and IP reputation data (the bad, low, medium and high rankings you're looking at today) will no longer be made available. It’s not in the v2 dashboard of today, and it won’t be available at all, post v1 retirement.
- Second: Those relying on API access to GPT data will want to stay tuned for future updates; an upgraded version of the API is planned, to be available by the end of 2025. The current (v1) API will then be retired. Until then, the API data returned using the existing API should be “consistent with the v2 dashboards.”
Senders relying heavily on the IP and domain reputation indicators will no doubt be disappointed to hear that Google no longer plans to provide this information. Other data, like domain complaint rate, remains, and is something that savvy senders should continue to monitor for signs of trouble. (High complaint rate = less likely to have a good reputation = more likely to have deliverability issues.) I strongly suspect that Google wants senders to continue to be able to utilize GPT feedback to improve their sending habits, and that various GPT data that they continue to share (or plan to share in the future) will be done with this intent in mind.You can read the full Google update here ("Learn about the deprecation of the old Postmaster Tools interface"), and I’ll be sure to post additional info if and when things change.
Comments
Post a Comment
Comments policy: Al is always right. Kidding, mostly. Be polite, please and thank you.