With the announcement (and subsequent launch) of Apple Mail's categorization functionality, email marketers have been concerned, wondering how this tab-like organization mechanism might imp…
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Hey, fellow email geeks! Let’s talk about Gmail tabs. Love ‘em? Hate ‘em? Just kinda tolerate ‘em? I want to hear from you. I've been talking a lot lately about Apple Mail…
Yesterday, my wife and I were jumping into the car about noon to go grab lunch together. “Ugh,” she said after she got settled and we started driving away. “Something changed in …
The latest version of Apple's mobile operating system was released on December 11th and now I am able to experience the updated features of Apple Mail first-hand. Here's …
Tis the season for tips on how to drag your way out of the dreaded promo tab. Gmail has had tabs for a good long time now (since 2013), and with Apple jumping on board the tab (c…
Some email marketers do seem to be freaking out about the upcoming changes to Apple Mail after seeing screenshots of inboxes from the forthcoming iOS 18.2 update. I don't thi…
A new version of Apple's mobile operating system has been released! This latest edition, iOS18 (18.0), was released on Monday, September 16th. Like many of you, I was quick t…
Jaina Mistry, writing for the Litmus blog, recently pulled together a very comprehensive update on the state of the Gmail Promotions Tab and what marketers should be doing (or n…
Gmail tabs have been with us since 2013. Occasionally a sender worries that tabs mean the end of their ability to connect with Gmail subscribers, but truly, at this point, we as …
It's crazy to realize that Gmail released tabs back in May 2013 , so we're just shy of a ten year anniversary of this functionality. A functionality that often confounds …
What? This seems new. Brad Gurley talks about this over on his Delivery Counts blog . He says the tabs that show up include "Focused Inbox, Microsoft’s 'Priority Inbox&#…
How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six different people, and you'll get six…
Do you have any other links to articles about Gmail's new tabbed inbox user interface? Leave details in a comment and I'll update the post. Let's start with two from …
From his August 20th article talking to Kirk Gray of APUS: "The more I read about Gmail tabs, the more I think a bunch of folks are getting worked up over a whole lot of no…
