Showing posts with the label tabs

When Gmail broke the rules: What a two-day glitch taught us about user intent

Steven Lunniss, Director of Deliverability for email marketing provider Cordial, was able to answer a very important question back in January, thanks to an unexpected glitch. The question: What happens to engagement and subscriber sentiment when your email messages are unexpectedly redirected from the promotions tab to the primary inbox? The glitch: On January 24th and 25th, something went …
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Fun with Gmail Tabs via IMAP

Like Gmail tabs? Want their categories to trickle down into your email client, if you’re not using Gmail's email client? Do you ever wish that the categories would show up as IMAP folders in Thunderbird? If you’ve answered yes to any of these questions, this clever hack mig…

Gmail Tabs: Friend or Foe?

With the announcement (and subsequent launch) of Apple Mail's categorization functionality, email marketers have been concerned, wondering how this tab-like organization mechanism might impact the success of their email campaigns. Though Apple's functionality is new (f…

Survey time: What do you think of Gmail tabs?

Hey, fellow email geeks! Let’s talk about Gmail tabs. Love ‘em? Hate ‘em? Just kinda tolerate ‘em? I want to hear from you. I've been talking a lot lately about Apple Mail's new, similar categorization functionality, and it made me think that now might be a good time to…

Staying Calm About Categories in Apple Mail

Yesterday, my wife and I were jumping into the car about noon to go grab lunch together. “Ugh,” she said after she got settled and we started driving away. “Something changed in Apple Mail and I don’t like it.” It turns out that she was referring to categories in Apple Mail on …

Apple iOS 18.2 is out: My first impressions

The latest version of Apple's mobile operating system was released on December 11th and now I am able to experience the updated features of Apple Mail first-hand. Here's what I'm observing so far, after having used it for a couple of days: Apple Intelligence-driven …

Embrace the promotions tab

Tis the season for tips on how to drag your way out of the dreaded promo tab. Gmail has had tabs for a good long time now (since 2013), and with Apple jumping on board the tab (category) bandwagon, too, people are again worried about the specific tab or category placement. And …

Apple: Big changes ahead

Some email marketers do seem to be freaking out about the upcoming changes to Apple Mail after seeing screenshots of inboxes from the forthcoming iOS 18.2 update. I don't think it's the end of the world -- and I'm not even totally convinced that Apple Mail is in a l…

Apple iOS18 is here: What email senders need to know

A new version of Apple's mobile operating system has been released! This latest edition, iOS18 (18.0), was released on Monday, September 16th. Like many of you, I was quick to install it on my phone, though at first I've only installed it on a backup device, my trusty i…

How Email Marketers Should Navigate the Gmail Promotions Tab Today (2024)

Jaina Mistry, writing for the Litmus blog, recently pulled together a very comprehensive update on the state of the Gmail Promotions Tab and what marketers should be doing (or not doing) to deal with it in this modern page. As she notes , Gmail tabs are here to stay -- having …

Gmail updates the Updates tab

Gmail tabs have been with us since 2013. Occasionally a sender worries that tabs mean the end of their ability to connect with Gmail subscribers, but truly, at this point, we as an industry are surviving tabs just fine . People are indeed finding your promotional email in the p…

Gmail: Talkin' Tabs in 2023

It's crazy to realize that Gmail released tabs back in May 2013 , so we're just shy of a ten year anniversary of this functionality. A functionality that often confounds and annoys marketers. And it might even be crazier to recall that the guidance of the time ( here…

Outlook.com has tabs now, too?

What? This seems new. Brad Gurley talks about this over on his Delivery Counts blog . He says the tabs that show up include "Focused Inbox, Microsoft’s 'Priority Inbox' clone, along with Promotions, Social, and Newsletters." Find more details and screenshots h…

Gmail's Promotional tab: How to escape

How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six different people, and you'll get six different answers. And I'm not sure which answer is the best one, so I'll collect them here…

Gmail Tabs Roundup

Do you have any other links to articles about Gmail's new tabbed inbox user interface? Leave details in a comment and I'll update the post. Let's start with two from Ken Magill: His August 20th article talking to Kirk Gray of APUS, and his August 27th article expl…

Ken Magill on Gmail Tabs

From his August 20th article talking to Kirk Gray of APUS: "The more I read about Gmail tabs, the more I think a bunch of folks are getting worked up over a whole lot of nothing." From his August 27th article quoting another author's extreme concerns: "You …