Showing posts with the label tracking

Are open rates useless today?

I'm sure you've heard the opinions already: Open rate tracking is absolutely useless. Open rates are a garbage metric. Open triggers attract only bots talking to other bots, retrieving an image to cache it. They're not proof of human interaction. You're an idiot if you rely on them to be accurate records of human interaction with your email messages. I mean, you're not wr…
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No, Gmail did not just break all open tracking

Let's throw some cold water on that hot take, shall we? There's a myth floating around by way of a couple of different hot takes posted to Linkedin. The myth: That, as of last weekend, Gmail has broken all open tracking. Check your stats. Do you still have successful o…

iCloud Private Relay issue July 25-28

Were you concerned about a drop in open rates starting on Thursday, July 25th, and running through most of the weekend? It turns out, it's not just you. Apple suffered an outage during that time; the issue affecting their "iCloud Private Relay" functionality (whic…

I need to track clicks and redirects, what should I do?

Over on one of the forums the other day, somebody asked about best practices for redirects and link tracking for marketing email sends. Here's a few of my thoughts. First, it's important for me to say: avoid the open redirect. If you're using a redirect tool or fea…

Let's track Apple MPP opens

Okay, they're not really opens. They're proxy-based, false positive pre-loaded opens. Don't think of them as opens. Think of them as something you want to get out of the way so as to not inflate your campaign tracking. I know, I know... Apple is not the only one pro…

What Apple didn't break

Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we're at now is that for anybody who reads their email messages on a modern iPhone, whether or not they opened the message is no longer something an email sending pla…

Do you track your opt-in data?

Hey, if you're running a marketing program, if you manage a marketing list, I have to ask: Are you tracking where and when and how each recipient signs up for your email list? Surprisingly, I'm finding that many marketing managers aren't tracking this. This is sad…