Showing posts with the label one click unsub

The Gmail subscription management feature has landed

Way back in April 2024, I shared that Google was working on adding a new “subscription management” feature to Gmail. And shared how similar functionality looked at the time in Yahoo and Microsoft webmail platforms. Looks like Google’s finally ready to go with their version. And it’s pretty straight forward. As announced this past week , Gmail is rolling out a new “Manage subscriptions” view…
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Gmail: Subscription management is coming

Folks have been reporting these past few weeks that centralized subscription management is coming to Google’s Gmail . This is a change, and change is scary, so many people will have questions and concerns. What challenges will this bring and how will this make it harder for me …

The billion dollar unsubscribe link

Adam Silver silver is a "contract interaction designer with a strong technical background" and a savvy blogger, who just figured out something that I've known for a while: One-click unsub is a bad idea . I don't fault him for being new to the party -- you don&…

SFMC: Two-Click Unsubscribe with AMPscript

Adam Spriggs recently posted a very helpful Salesforce Marketing Cloud tip to his blog, which you'll find here . In it, he guides you through how to use AMPscript to implement a "two click unsubscribe" process. Why would you want to do that? To keep bots and emai…

Eliot Harper: One-click unsub in SFMC

CloudKettle 's Eliot Harper is back! Last time , I linked to him talking about Global Unsubscribe handling in SFMC. This time, his topic is Marketing Cloud's one-click unsubscribe functionality . If you know me, you know I tell people that one click unsub functionality…

One-click unsubscribe: Don't do it

I've talked about unsubscribe practices in more detail before, but I think it's important enough to call this one out on its own. If your email send platform, CRM, or newsletter tool, includes a "one click unsub" link, you're going to end up with false po…