Showing posts with the label terminology

DELIVTERMS: Return-path/Envelope sender

First in a series: DELIVTERMS is where I'll explain words, terms and concepts relating to deliverability technology and best practices. Useful, or no? Let me know in email or in the comments! And thanks. In today's deliverability terminology blog post, allow me to expl…

What of the history of deliverability?

I don't really know who first coined the term deliverability. Was it me? Possibly not. It's a shame J.D. Falk isn't still around, because he would know, and then he would also mock me for thinking too much about it. And you know, it might have been he who coined it…

Defining Permission

There's this phrase out there called "permission-based email marketing." Not everybody understands what it means. And certainly, some folks purposely misuse the terminology, in an attempt to hide the fact that their practices may be at odds with true informed cons…

Permission Marketing: A Loaded Term?

I was talking to a group of friends the other day, and the topic of discussion turned to the term "Permission Marketing." How useless it is as a measure of best practices. Every ESP (email service provider) or direct sender uses the term, making it entirely neutral as…

What is a Sender?

Somebody just asked me what I mean when I say "sender." I often refer to senders in contexts like this: A good sender should always do X. Somebody who does Y will always be labeled as a bad sender. In my mind, a sender is simply somebody who sends email. Someone who …

When Terminology Attacks

I was reading a mailing list today, as I often do. Some random guy, nobody I know, he posted a request for help. He said, more or less: "Hey, blacklist XYZ has listed my double opt-in server. What should I do?" Approximately 13 seconds after posting, he was verbally…