Allow me to waste just a tiny little bit of blog space today to help you answer a question that you were probably afraid to ask: How do you pronounce the terms DKIM and DMARC? Let me answer tha…
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First in a series: DELIVTERMS is where I'll explain words, terms and concepts relating to deliverability technology and best practices. Useful, or no? Let me know in email o…
I don't really know who first coined the term deliverability. Was it me? Possibly not. It's a shame J.D. Falk isn't still around, because he would know, and then he …
There's this phrase out there called "permission-based email marketing." Not everybody understands what it means. And certainly, some folks purposely misuse the ter…
I was talking to a group of friends the other day, and the topic of discussion turned to the term "Permission Marketing." How useless it is as a measure of best practic…
Somebody just asked me what I mean when I say "sender." I often refer to senders in contexts like this: A good sender should always do X. Somebody who does Y will alway…
I was reading a mailing list today, as I often do. Some random guy, nobody I know, he posted a request for help. He said, more or less: "Hey, blacklist XYZ has listed my do…
