Showing posts with the label shared IPs

Salesforce Marketing Cloud: Email validation, IP strategy

Just a quick post for today, with a couple of random bits of Salesforce Marketing Cloud (aka ExactTarget) info. These have been sitting in my notes for a while, and since I've got nothing else Marketing Cloud related to share right now, I figured I'd wrap them up into this tiny little post right here. First, Salesforce Marketing Cloud has an email validation API . Did you know? I did…
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When dedicated IPs aren't the best path

I'm not going to re-hash the whole discussion around should email senders be on dedicated IP or shared IPs, what's best for deliverability, and all that jazz -- it's been done before ( and in wonderful detail, by my Kickbox colleague Jennifer Nespola Lantz ). But I …

IP Strategy from Jennifer Nespola Lantz: Dedicated or shared?

It all starts with how much volume do you have -- do you send more than enough emails per month to provide ISPs with enough data to decide upon a reputation for your sending IP address? Traditional guidance is that if you don't, you need to send from a shared IP environment…

Return Path: When is it OK to Use a Shared IP Address?

Return Path's Tom Sather explains when it's OK to use a shared IP address . Basically, when your volume is very low. He suggests that the cutoff be 50,000 messages a month -- below that level, you should be on a shared IP address. Above that, a dedicated IP address is r…