Lifecycle subscription management is a key component of deliverability success. And it is a relatively simple process. The broad strokes are: Identify subscribers who are not engaging (not openi…
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One of my standard bits of advice when it comes to fixing deliverability woes (spam folder placement, in particular) is that a sender "pull back and focus on engagement.&quo…
Anti-spammers and deliverability folks might think of this as a Permission Pass email. And indeed, Spamhaus has a whole guide describing how they think you should do it properly…
Lucy Mazalon from THE DRIP recently explained the good marketing reasons that would drive you to want to implement a winback campaign : "Marketing considered these leads qu…
When's the last time you received a re-engagement email?
Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can automatically send a follow up email to pe…
A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking existing subscribers to click on a li…
