AMP for email: where did it go?

Whatever became of AMP for email?
Once upon time I tried to keep track of its current status, and it feels like that status hasn't changed too much since then -- particularly, still no Microsoft support.

But then people sort of stopped talking about it. Maybe even Google pulled back a bit? (Reading the linked article, it sounds like Google might have been concerned about AMP for email being considered a Google-only technology?) But now, it's back in the news again and with good reason.

Chad S. White, Head of Research at Oracle Marketing Consulting, suggests that we should not write off AMP as a dead technology just yet. Click on over to read his article "Don't Write Off AMP for Email Yet, Marketers" on CMSWire. There, Chad explains the challenges that have prevented broader AMP for email adoption, and how signs point to a potential for a successful path forward from here. I don't want to spoil too much, but I will say that it's nice to see increased Yahoo support!

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