AMP: The next big thing?

AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google, now supported in Gmail, and with Verizon (AOL/Yahoo) now announcing support for it. What is it? Should you care? Want to learn more about it? Lifehacker has posted a pretty good overview of it, albeit from a user's perspective. It's worth a read.
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