Civic Shout Deliverability AMA (parts 1 and 2)

I'm a big fan of Civic Shout, a platform that helps individuals and progressive nonprofits find and connect with supporters to champion their mission to improve the world around them.

Advocacy and political email can be problematic. Bad practices are easy to fall into, and easy to emulate based on observing what others are doing (wrongly), and senders don't always understand that bad email practices often lead to bad email outcomes, like spam folder placement, blocking, and even blocklistings or termination from email sending platforms.

I want to help, if I can, so I've partnered with Civic Shout to let them, their readers, and you, "ask me anything" about email deliverability, in partnership with the Civic Shout Newsletter. Over the past few weeks we've collected your questions and now it's time for answers!

Those first few questions are:

• How can I clean or "warm" my list without losing too many supporters?
• Is there a way to monitor my sender reputation without expensive tools?
• Any subject line tactics that are especially risky from a deliverability perspective?

For part one of my answers, head on over to the Civic Shout Newsletter here. And you can find part two here, where I tackle these questions and more:

• I'm curious about rehabilitation—are there effective ways to “rehabilitate” a domain reputation after a deliverability hit? And do I still have time to repair my reputation before EOY?
• If I see a decline in engagement with a particular inbox provider, where might I look first to diagnose the problem?
• What’s the impact of subdomains (like act.myorg.org vs. myorg.org) on deliverability?

Those answer links again? Part 1 and part 2.

And please consider subscribing to the Civic Shout Newsletter!