Maintaining Sending Reputation Takes Work (&Time)

Ron Dorsey, Sr. Director, Lifecycle Marketing at Eargo, is somebody that I've known for years. A smart marketer who gets deliverability, and a nice guy to boot! Today he wrote and published a great article on Linkedin sharing his own experience identifying and addressing an annoying deliverability problem. Segmentation (and other issues) happen, no matter your best efforts! What really matters is finding and fixing any potential issues causing deliverability woe.

There are far too few stories like this out in the wild, so I wanted to share this one: Proof that when you investigate, figure out what's up, and fix it, you are rewarded with improved deliverability and reputation.

Thanks for sharing this, Ron!