Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email
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Oracle's Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It's a great way to verify consent (and keep a clean email list), but one of the primary complaints from marketers has always been the low response rate; the percentage of people who will complete the opt-in step is often far less than one hundred. COI/DOI may not be right for every situation (and indeed I just recommend to a client that they consider eliminating a similar process in their site registration because of the challenges they were facing), but it's still a very good thing to consider in a lot of scenarios. Anyway, enough of my natter, click through to read Chad's thoughts on the topic.
Oracle's Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It's a great way to verify consent (and keep a clean email list), but one of the primary complaints from marketers has always been the low response rate; the percentage of people who will complete the opt-in step is often far less than one hundred. COI/DOI may not be right for every situation (and indeed I just recommend to a client that they consider eliminating a similar process in their site registration because of the challenges they were facing), but it's still a very good thing to consider in a lot of scenarios. Anyway, enough of my natter, click through to read Chad's thoughts on the topic.
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