Breaking news: New FTC proposed settlement over CAN-SPAM violation
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This is an important one to share, because it highlights what can happen if you try too hard to characterize your emails as transactional, when they're probably not. Leave out the unsub link and see what happens -- you can end up with a poor sending reputation, a pile of spam complaints -- or even end up getting the evil eye from the US Federal Trade Commission.
This is an important one to share, because it highlights what can happen if you try too hard to characterize your emails as transactional, when they're probably not. Leave out the unsub link and see what happens -- you can end up with a poor sending reputation, a pile of spam complaints -- or even end up getting the evil eye from the US Federal Trade Commission.
Don't risk it!
Read the news release from the FTC here.
Find more on this from the FTC here.
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