SFMC Geeks: Unsubscribe Throwaway emails after one bounce


Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce processing logic to more quickly suppress certain types of addresses. It's a good thing to do; getting rid of bad addresses more quickly means subsequent sends are likely to deliver faster and a higher bounce rate can negatively impact your deliverability success (meaning that more quick suppression of bouncing addresses can have a positive impact). Read all about it here.

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