GPT V1 retirement put on pause


Hey, remember when I told you that V1 of Google Postmaster Tools was going away? Not so fast...

Turns out Google has changed its mind, at least for now. Fellow deliverability expert Lauren Meyer spotted that the company has postponed the deprecation of the legacy Postmaster Tools dashboard (v1). That means those familiar IP Reputation and Domain Reputation charts you've been leaning on are still alive for a little while longer.

Google's new statement says the v1 dashboards will remain "until further notice." But, it sounds like this is still a temporary reprieve; a delay. When v2 fully takes over, those reputation dashboards are probably going away for good.

Lauren's post breaks down what's changing, why Google says reputation data isn't as useful as it looks, and how you should use this extra time to prepare.
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