Don’t Be Afraid to Say Buh-Bye

Over on the Bronto Blog, Waynette Tubbs reports shares a client's experience with email list stagnation, re-engagement, and how to deal with letting go. It's a smart marketer that can delete 30% of the email list the right way and end up seeing positive gains!

Get rid of that dead weight! They're not untapped marketing opportunities; they're deliverability anchors subtly sinking your inbox rates.
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