Bitly (still) gets you blocked

Eleven years ago, Laura Atkins of Word to the Wise warned: Using to shorten links in your emails will get you blocked. Indeed, Spamhaus made a change back around that time that led me to warn that link shortening tools were likely to end up blocklisted more often.

Fast forward a bit and it's still something to be wary of. Last year I warned that Gmail seemed to be putting messages in the spam folder if they contained Bitly links. That may or may not still be the case today (probably isn't, right at this exact second, but tomorrow is another day).

So what should you do if you want short links and/or the tracking afforded to you by way of using Bitly or other link shortening services? You've got options, and I covered those options earlier this year.

TL;DR? Use a custom domain for tracking or short links whenever possible.

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