
So, when you run into this, keep in mind that you're not crazy. It's not just you. And don't just take my word for it. E-goi's Ruben Alvim explains this phenomenon very well right here. His article is from a few years ago, but still full of pretty good guidance. Leaving behind unengaged subscribers is not necessarily a "must" but if you can do it, it'll definitely help address this issue. And for sure, don't set yourself up to accidentally mail unsubs or addresses suppressed by the old ESP due to bouncing. If you transfer data properly, build up your reputation the right way via IP warming, and continue to send wanted mail, things will calm down and you'll be very likely to get back to those higher response rates after a time.
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