As part of my ongoing quest to document every possible deliverability monitoring tool, suite of tools, or services, today I share with you that Validity has announced their new Everest platform. At a high level, per the press release:
- Everest offers marketers a fully integrated solution to build, test, measure, and optimize email campaigns
- Platform includes best of 250ok, Return Path, and BriteVerify, plus all-new capabilities designed to maximize email marketing ROI
- Features and pricing editions make Everest attractive for businesses of all sizes that rely on email to engage customers
As noted, features and functionality include things Validity has come to own through their acquisitions of email validation vendor BriteVerify, and deliverability monitoring vendors Return Path and 250ok.
For more, here's a quick article from MediaPost's Ray Schultz.
And last, but not least, be sure to head directly on over to Validity's website to learn more about their new Everest platform.
Congrats to the folks at Validity on the launch of this new platform and I'm looking forward to learn more about it in the near future!
