See you at Netroots Nation August 7

Event alert! Do you want to help make the world a better place? So do I, and I want to help keep you out of the spam folder while you do it.

In New Orleans on August 7th, yours truly (Al Iverson from Valimail) will be speaking in person at Netroots Nation alongside Sandro Cocito from NGP VAN. Together, we'll unpack the current state of email deliverability and what political campaigns and progressive orgs need to know to keep their email out of the spam folder in 2025.

Details:

• Session Title: Inbox Impact: Boosting Email Deliverability
• When: Thursday, August 7, 9:00 AM
• Where: New Orleans Convention Center
• What: Your survival guide for political and progressive bulk email senders in the new MAGY world (Microsoft, Apple, Gmail, Yahoo) + more

And we'll talk about:

• What changed with Gmail, Yahoo, and Microsoft, and why they're tightening the screws on bulk email
• How political spam, a threatened GOP lawsuit, and broken opt-in practices brought this on
• The things you have to get right: starting with authentication, list hygiene, and engagement
• What to do if your deliverability already tanked (and how to claw your way back)
• And yes, we'll talk about why buying lists is still a terrible idea

This session is aimed at digital staff, tech directors, comms folks, and anyone else on the left who's tired of their emails disappearing into the void. Sandro has deep experience helping progressive candidates and causes scale up email the right way. I bring my own deliverability (and email authentication) wonkery, plus a little history of how we got into this mess.

If your 2026 program depends on email, you should be in the room.

If you'd like to join us, here's a registration link offering 10% off.

I hope to see you there! Be sure to come up and say hello.