Where did DMARC come from?

Return Path's Sam Masiello explains : "The genesis of DMARC was actually a private partnership between PayPal and Yahoo! and Google. They worked together in 20007 and 2008, respectively, to create a communication channel that would allow Google and Yahoo! to block all …

CheetahMail "Gives Up" Email Append

Over on the Email Responsibly blog, Experian CheetahMail's Ben Isaacson explains "that Experian CheetahMail believes that opt-out email appending is no longer an acceptable practice, and that marketers should no longer use this practice to acquire customer email addre…

A Heck of an Oops

On December 28th, the NY Times sent an email, intended to go to about 300 people, out to over eight million email subscribers. At first, Times employees said it didn't come from them; it's forged, it's spam, ignore it . Many of us started to review the message sourc…