A Heck of an Oops

On December 28th, the NY Times sent an email, intended to go to about 300 people, out to over eight million email subscribers. At first, Times employees said it didn't come from them; it's forged, it's spam, ignore it. Many of us started to review the message source, noting proper email headers, proper links, email authentication, etc., noting that the email sure-as-heck looked to us like it was legitimately sent by the Times. Right about the same time I reviewed those headers, and came to the conclusion that it had to be legit, the Times clarified that it was an oops, and they did really send it.

That was one heck of an oops. Enough of one to actually make the mainstream media, where I'm sure you've all read about this already.

Jim Romensko gave me a good laugh today, which is why I'm posting this. Like him, I'm dying to know, what happened to the person who pulled the trigger on that email send? Is that person still employed? Sadly, the Times isn't telling.

Is this type of error career suicide? What do you think?


  1. It wasn't just subscribers. I got the spam too.

    I've never been a times subscriber but I had to register to access online content.

  2. If I know marketing departments at all, they didn't think much of it more than an "oopsie!, hahaha, look what I did!" oh well, move on to tomorrows campaign.


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