August 2018

A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking...

Friday, August 31, 2018

Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blo...

Thursday, August 30, 2018

Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so ...

Wednesday, August 29, 2018

Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your...

Sunday, August 26, 2018

Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, a...

Tuesday, August 14, 2018

Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said tha...

Wednesday, August 01, 2018