Archive

April 2007

authentication

Get your Sender ID on!

If there’s one thing I wish somebody would have warned me about a few months ago, it’s this: Get proactive with Sender ID, and do it NOW! ...

bad ideas

Sweepstakes and List Building

Jamie Schissler, Strategy Director at Avenue A | Razorfish, has this to say on the topic: Having worked in the promotion marketing space,...

canter and siegel

The very first spam?

Lots of people think that Canter and Siegel are the first internet spammers. Not exactly true. Long before their first excursions into bad ...

gmail

There's always more spam!

So, were you wondering how many average spams it takes to fill up a Gmail account? I find today that the answer is: 280,570. Just over two...

coi

Double opt-in: For and Against

Double opt-in, confirmed opt-in, email address verification, whatever you call it -- nobody ever universally agrees on whether or not you sh...