Spam Resource: All Things Deliverability

Ken Magill (or shall I say, Mr. Poopyhead) makes a funny, yet very insightful point, in his recent article about an email he recently received from the Obama campaign. His article is fun, and silly, and it accurately highlights what can go wrong when you don’t confirm or verif…

According to Justin Mason, domain registrar (and email/web hoster) Godaddy is misusing the Spamhaus PBL: Using it as a URL filter. This is where you convert a URL hostname to its IP address, then look up that IP address (or its nameserver) on an IP-based blacklist. Great idea. …

Hey, what? Did I really just read that? An email appender sending out a press release about how to combat spam? Wait...the company name sounds familiar. Is it the company Ken Magill talks about here ? Ha. Methinks somebody is trying to spread some fluff around in an effort…

Somebody just asked me what I mean when I say "sender." I often refer to senders in contexts like this: A good sender should always do X. Somebody who does Y will always be labeled as a bad sender. In my mind, a sender is simply somebody who sends email. Someone who …

Dylan at email service provider eROI points out that Pizza Hut's email sign up process is substandard : You have to opt-in to receive emails just to order a pizza online. This is seemingly another sign of people who have ... interesting ... ideas about email best practice…

The Consumerist headline says it all: Pizza Hut Sends Unsolicited Email To Apologize For Sending Unsolicited Email Or does it? Let's talk it through. Look, I can see something bad happening accidentally. For as many email platforms I've worked with, there are just as…

ReturnPath has purchased Habeas, according to all of the industry sources in the world, all of whom have sent me separate emails giving me a heads up about the acquisition. Let the goofy haikus commence ! My favorite : It took Habeas Millions to figure out that Haikus d…

Ever wondered what the sending reputation was for your favorite presidential candidate? Here's the IP addresses and Sender Score ranking for the last three mailings I've received from each of them. The Sender Score number was noted at the time I originally received th…

Terry Zink reports on the most recent ball of spam that he (and most of us) have been receiving: Fake news alerts that claim to be from CNN .

Mark Brownlow talks about Yahoo's take on subscriber engagement here . After you read that, check out Mark's more generalized theory on what ISPs consider when determining whether or not email is unwanted . Comments from Yahoo's Mark Risher confirm what many of us …

Hey, fellow anti-spammers: "Re-Engagement Strategy" is what email service providers or deliverability people would call a reconfirmation email or a permission pass . DJ Waldow has a good write up over on Bronto Blog of a recent re-engagement email he received from S…