250ok
Validity to Acquire 250ok
When I ask myself, what vendors are there in the deliverability monitoring tools space, I think of three primary vendors: Return Path, 250ok...
Archive
February 2020
best practices
Fun with Double Opt-in
Here's a link to the source of my new double opt-in sign up tool , if you'd like to check it out or install it for your own use. (It...
best practices
You should check out: Really Good Emails
Fellow Director of Deliverability Jen Nespola Lantz reached out to me to share a link to Really Good Emails . She writes: "I often ...
authentication
DMARC.org: DMARC Policies Increase 300% over 2019
Wow, DMARC continues to spread like wildfire! Data from Farsight Security shows that DMARC adoption increased significantly in 2019. Up fro...
verizon
Verizon (Yahoo) announces new Email Deliverability and Performance Feeds
Sean McWilliams of Verizon (aka AOL and Yahoo) just announced something that they are referring to as "Email Deliverability and Perform...
engagement
Automatically Resend Emails to Non-Openers With Pardot
Do you use Salesforce's Pardot email platform? Lucy Mazalon of the Drip just posted a simple how-to guide that explains how you can auto...
activecampaign
Why Email Engagement Is the Holy Grail of Email Deliverability
ActiveCampaign's Robert Colomberti's explains . This is REALLY good stuff. The date range guidance might change depending on your ...