Verizon (Yahoo) announces new Email Deliverability and Performance Feeds

Sean McWilliams of Verizon (aka AOL and Yahoo) just announced something that they are referring to as "Email Deliverability and Performance Feeds." Click here to read the announcement.

What does it look like? Don't quite know yet. I am hoping it will be a sort of Google Postmaster Tools-like or Microsoft SNDS-like dashboard where one can log in and view engagement-based sender reputation metrics for a given domain name. We will see.

Their new Verizon Postmaster page on the topic suggests that there will be two types of "feeds":
  • "The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts.
  • "The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign."
Inbox versus spam folder placement data is a nice touch. Until now, folks needed a tool like 250ok, eDataSource, or Inbox Monitor to denote spam folder placement.

This looks really interesting and I'm really looking forward to learning more about it. Stay tuned!
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