What does it look like? Don't quite know yet. I am hoping it will be a sort of Google Postmaster Tools-like or Microsoft SNDS-like dashboard where one can log in and view engagement-based sender reputation metrics for a given domain name. We will see.
Their new Verizon Postmaster page on the topic suggests that there will be two types of "feeds":
- "The Placement Feed provides metrics on how many emails from a sender domain are delivered to the inbox, spam, and folders. It also provides metrics for error and complaint counts.
- "The Campaign Performance Feed provides key metrics such as delivers, opens, reads, glances, skims, deletes, and clicks for a sender domain. Metrics are broken down by sender domain and campaign."
This looks really interesting and I'm really looking forward to learning more about it. Stay tuned!