bimi
Howto: Make your brand icon display in Gmail
Looking to make your brand's logo show up next to emails you send to Gmail recipients, but you're not sending from a Gmail account? ...
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deliverycounts
Inbox by Gmail: Bye bye
Do you use Inbox by Gmail ? If so, you've got until March 2019 to enjoy it before it shuts down . H/T Delivery Counts .
john levine
Spam in a post-GDPR world?
Spam levels are down a bit, according to various reports . Is GDPR to thank? Truth be told, Spamhaus says, that GDPR actions taken by legiti...
campaigns
It's time to re-engage!
A re-engagement campaign is where you beef up your subscriber engagement (the open/read/click percentages in a sender's stats) by asking...
scunthorpe problem
Scunthorpe Redux
Well, it looks as though we haven't solved the Scunthorpe Problem just yet, according to Natalie Weiner, whose last name still gets blo...
double opt-in
List Bombing: History and Prevention
Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so ...
gmail
Thank you for signing me up!
Since I last posted, my new address sample2018box@gmail.com has received 105 different emails from 80+ different senders. Thank you for your...
gmail
Let's track!
Hey there! Want to help me with a fun project? Sure you do! I'm tracking different emails from different brands, senders, companies, a...
authentication
Google moves gmail.com to "quarantine" DMARC policy (for subdomains)
Gmail warned us that a more restrictive DMARC policy was coming, didn't they? That warning came all the way back in 2015 . They said tha...
250ok
The 250ok Deliverability Guide
Email deliverability monitoring firm 250ok just released "the 250ok Deliverability Guide" and it provides a solid getting started ...
apple
Apple Moves to "Quarantine" DMARC Policy
If you monitor these things, you might have noticed that Apple's consumer email domains (iCloud domains) -- mac.com, me.com and icloud....
dead domains
Dead email domain: tesco.net
Did you know that UK Retailer Tesco offered email service? Me neither, but I'm not their target demographic. I assume they did or do off...
email
The secret to disconnecting? Email does it better.
This Wall Street Journal article points out that "disconnecting" from your always-connected online life when you want to go on va...
feedback loops
Return Path launches Universal FBL
If you manage ISP Feedback Loop (FBL) subscriptions for a set of sending IP addresses, you'll like this. Return Path just launched wha...
food
Happy birthday, spam (the good kind)!
The news is so chock full of horrible stuff lately that you might be struggling to look for something positive to celebrate this Independenc...
dmarc
A spam score of 33.8!
Since I've enabled a "reject" DMARC policy on my domains, I've been reviewing the various failure reports that come in to ...
mashable
The email problem no one is talking about: mistaken identity
Mashable's Chris Taylor talks about the problem of misdirected emails . A good read and it helps to expose a real issue that I don't...
admin
XNND.com is 11 years old today
I've long had a little banner at the bottom of my xnnd.com DNS tools site that says "since 2008" but it looks like I'm go...
canada
Revisiting Spam, the Documentary
Remember this blast from the past? Back in 2007, email expert John Levine sat down with Canada's CBC News to be interviewed for what be...
gmail
Gmail's Promotional tab: How to escape
How do I keep my email messages out of Gmail's Promotional tab? This is a common question lately. Is there one common answer? Ask six di...
doom
The big red warning box of doom
Here's the updated DOOM WARNING that appears on a suspicious message in the new Gmail user interface. But why, I ask, would it appear o...
authentication
Locking down your unused domains
Here's a neat DMARC trick that I would have implemented sooner, had I read MAAWG's " Best Practices for Parked Domains " d...
dead dnsbls
Spam Cannibal blocking list is dead
Multiple folks reached out to me overnight to let me know that the SpamCannibal DNSBL has blown up, that they have effectively "listed...
food
Spam recall: For real!
Remember how Outlook had that horrible "Recall" function that didn't work because anybody with a brain could just force quit O...