bimi
BIMI Moves Forward as Google Commits to Pilot Program
It looks like Gmail will have support for BIMI! As announced by Agari, Google will be running a BIMI pilot program soon. Read all about it h...
All posts
250ok
Google Postmaster Tools doesn’t like us. How can I fix it?
Are you struggling with how to improve your sending reputation in Google Postmaster Tools? 250ok's LoriBeth Blair just published a very ...
bimi
Mailkit's BIMI Inspector Tool
Trying to publish a BIMI record? Wondering if you've done it correctly? Mailkit has this cool new tool in beta that will help you check...
aol
AOL & Yahoo Mailbox Merger: It’s Done!
Verizon Media (aka Oath, aka Yahoo & AOL) folks report that the merger of the AOL user base into the Yahoo Mail infrastructure is compl...
gmail
When Gmail Was First Announced, People Thought It Was an April Fools' Joke
Gmail just turned 15 years old! Hard to believe that when it was announced on April 1, 2004, some people actually thought it was an April Fo...
amp
AMP: The next big thing?
AMP (short for “Accelerated Mobile Pages") is a method to place dynamic content in email messages, announced by Google , now supported ...
blog
How Do I Avoid the Spam Filter?
Savvy deliverability expert Karen Balle answers a common but important question: How do I avoid the spam filter ? And follows it up with a s...
aol
Hello, Verizon Media Postmaster!
Verizon Media (previously known as OATH, previously known as Yahoo, previously known as AOL) has just launched their new Postmaster Site . ...
food
The latest trend at D.C. restaurants? Spam. And it’s delicious.
Sometimes you get tired of working on email spam and just want to go out to dinner. To eat ... spam? Read about spam musubi and more courte...
gizmodo
How to Make Sure Important Emails Stay Out of Your Spam Folder
Today, Gizmodo explains how to train Gmail, Outlook/Windows Mail, and Apple Mail on what shouldn't be considered spam. They left out ...
gmail
GPT Downtime
Over on the Mailop list (ignore the SSL warning, that is a long-standing issue), people are noting that Google Postmaster Tools has been mi...
authentication
DMARC Policies Up 250% In 2018
Look at the explosive growth of DMARC implementations! This is great to see. Read more about it over on dmarc.org .
authentication
Gmail SPF Status of Best Guess: What does it mean?
If, like me, you use Gmail to test and check email authentication results, then you're used to seeing SPF results that say pass or fail....
gmail
Gmail: Improving spam filtering with TensorFlow
Google just announced today how they've improved spam filtering using TensorFlow . What's TensorFlow, you might ask? "An open...
2018
2018: Did I get it right?
Just over a year ago I predicted that 2018 would be a year full of mailbox provider consolidation, many folks implementing DMARC, and ISP f...
bimi
Fun while it lasted...
Remember back in September when I blogged about how to create a Google+ account to make your brand icon display next to your emails when se...
dead dnsbls
Stop using NJABL! Now!
I just replied to an email from a guy who thinks I'm blocking his mail. I'm not, because I don't run a blacklist or a spam filte...
email characters
Characters in the local part of an email address
Need a "common sense" breakdown showing you what characters should be allowed in the username part (local part) of an email addres...
rant
How to win friends and influence people?
Not like this. I'm not quite sure who Wonderland Collective are, but when somebody asked them why they are sending unsolicited email, t...
holiday season
4 Holiday Deliverability Tips
Here's " 4 holiday deliverability tips to get your emails delivered every time " from Sam McNeil from WhatCounts. Solid advice...
news
Report: ‘Trump’ most common spam term during run-up to elections
What was the most common term in spam in the run-up to the mid-term elections? "Trump," says Proofpoint .
chad s white
How to Recover from Email Marketing Mistakes
Whoops! Email launch error. Wrong content? Wrong list? Broken images? Exposed mail merge variables? What do you do? Litmus's Chad White ...
news
The future of email?
From Dot Magazine: Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how ...
deprecated
Sender ID? No, don't bother.
Back in 2016 I pointed out that Sender ID no longer matters . It's still true today! Indeed, the RFCs for Sender ID are being moved to...