apple
Let's track Apple MPP opens
Okay, they're not really opens. They're proxy-based, false positive pre-loaded opens. Don't think of them as opens. Think of the...
Archive
February 2022
howto
How to create an email alert for SSH logins
Here's a neat unix/linux email trick: How to get notified via email for SSH logins , courtesy of Tech Republic's Jack Wallen. And it...
australia
ACMA fines Sportsbet $2.5 million AUD over spam
Compliance with spam laws is still a necessary thing, you know. And failing to follow the rules can get really, really expensive. A few week...
deliverability
What of the history of deliverability?
I don't really know who first coined the term deliverability. Was it me? Possibly not. It's a shame J.D. Falk isn't still aroun...
best practices
IP Strategy from Jennifer Nespola Lantz: Dedicated or shared?
It all starts with how much volume do you have -- do you send more than enough emails per month to provide ISPs with enough data to decide u...
food
SPAM: How the American Dream Got Canned
From the Atlantic and WNYC: Uh...finally? The podcast you've been waiting for! This is "a story of America told through the history...
bad domains
Here's an odd SpamAssassin problem
I was just testing an email for a friend of a friend. Part of that testing involved running the email through my KBXSCORE checker. It came ...
best practices
From Oracle: BIMI: Benefits and Howto
You should read: This great blog post from Oracle's Daniel Deneweth . In it, he explains that BIMI is "the carrot to get email mark...
amazon
Did you know? Amazon SES has a suppression list
This is a bit of a random post, with a bit of a random data point, but it surprised me and I thought those who send via SES might want to kn...
aol
Yahoo: One Site to Rule It All
From Yahoo's Lili Crowley, an announcement of their new " Senders Hub " postmaster website, where "you will now find our...
food
How to make shockingly delicious burnt ends out of SPAM
I'm on the road this week, dealing with family stuff, and I've ordered BBQ twice to the hotel for dinner. I must be hungry, and I...
apple
What Apple didn't break
Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we're at now is that for any...
ben lamothe
Pardot Geeks: Email Deliverability Best Practices in Pardot
Last week it was SFMC Geeks, but today it's Pardot Geeks ! I love it when smart and kind geeks share knowledge to better empower others ...
best practices
Let's talk all about Unsubscribes!
Last time, I wrote about list-unsubscribe methodology specifically , but today I’d like to broaden the topic to all the different methods th...
funny
You might already be a winner! Check your spam folder (again)
What? Last time , I couldn't tell if this was a joke. This time, it sounds like it was the real deal! From National Public Radio: "...
checkers
Email Message Header & Message Checking Tools (2022 Update)
(Here's an updated version of a post from way back in 2018, with additional resources! I hope you find it handy.) Need a tool to parse m...
blog
SFMC Geeks: Unsubscribe Throwaway emails after one bounce
Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting ov...
authentication
DMARC.org: Thousands of BIMI Records Published During 2021
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be...