Spam Resource: All Things Deliverability

Okay, they're not really opens. They're proxy-based, false positive pre-loaded opens. Don't think of them as opens. Think of them as something you want to get out of the way so as to not inflate your campaign tracking. I know, I know... Apple is not the only one pro…

Here's a neat unix/linux email trick: How to get notified via email for SSH logins , courtesy of Tech Republic's Jack Wallen. And it uses your Gmail account to send the mail, like I offered up back in 2020 (great minds think alike). You don't NEED to implement that…

Compliance with spam laws is still a necessary thing, you know. And failing to follow the rules can get really, really expensive. A few weeks ago, the Australian Communications and Media Authority (ACMA), the Australian regulator of media and communications, announced that onl…

I don't really know who first coined the term deliverability. Was it me? Possibly not. It's a shame J.D. Falk isn't still around, because he would know, and then he would also mock me for thinking too much about it. And you know, it might have been he who coined it…

It all starts with how much volume do you have -- do you send more than enough emails per month to provide ISPs with enough data to decide upon a reputation for your sending IP address? Traditional guidance is that if you don't, you need to send from a shared IP environment…

From the Atlantic and WNYC: Uh...finally? The podcast you've been waiting for! This is "a story of America told through the history of SPAM." In this three-part series as part of the Experiment podcast, they'll try to answer "some of the meatiest question…

I was just testing an email for a friend of a friend. Part of that testing involved running the email through my KBXSCORE checker. It came back with very few issues; most of the header bits are configured properly and the email is fully authenticated. But I had a weirdly highe…

You should read: This great blog post from Oracle's Daniel Deneweth . In it, he explains that BIMI is "the carrot to get email marketing managers to fully authenticate" their email messages, and what that means -- explaining the primary benefits of BIMI, what ISPs…

This is a bit of a random post, with a bit of a random data point, but it surprised me and I thought those who send via SES might want to know. Because I am not entirely sure that it's well known. On the Amazon SES FAQ page , they answer the question, "Can my email del…

From Yahoo's Lili Crowley, an announcement of their new " Senders Hub " postmaster website, where "you will now find our sending best practices and our postmaster FAQs alongside our BIMI and AMP requirements as well as more information about our Yahoo Mail I…

I'm on the road this week, dealing with family stuff, and I've ordered BBQ twice to the hotel for dinner. I must be hungry, and I've got BBQ on the brain. Anyway, while the source here is not not quite the Wall Street Journal, this article from Travis Sams for WKDQ …

Yeah, I know. Apple blew up open tracking. Other things have been gnawing away at it for a while, but where we're at now is that for anybody who reads their email messages on a modern iPhone, whether or not they opened the message is no longer something an email sending pla…

Last week it was SFMC Geeks, but today it's Pardot Geeks ! I love it when smart and kind geeks share knowledge to better empower others on how to do the right thing. A few weeks ago, Ben LaMothe (Pardot Solutions Architect at BDO Digital) led a Tampa Pardot User Group meeti…

Last time, I wrote about list-unsubscribe methodology specifically , but today I’d like to broaden the topic to all the different methods that senders use to offer an opt-out option for their subscribers. That could include “one click” unsubscribe links, or leading users to uns…

What? Last time , I couldn't tell if this was a joke. This time, it sounds like it was the real deal! From National Public Radio: "Laura Spears, 55, found out she won the lottery earlier this month while digging for a missing email in her junk folder. Spears says she p…

(Here's an updated version of a post from way back in 2018, with additional resources! I hope you find it handy.) Need a tool to parse message headers? Trying to break down how long it took to hand off an email message between servers? Want to check for blocklistings, conte…

Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce proce…

Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I've been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a …