Spam Resource: All Things Deliverability

Looking to hire a deliverability consultant to help investigate and fix your inbox woes? J ennifer Nespola Lantz can help. She and I previously worked closely together at Kickbox, working side-by-side to provide expert deliverability services consulting, solving the tough prob…

When you’re launching a brand new SaaS application or service, you know it’s going to send emails. That means you’ve got to pick an email delivery service. Which API are you going to use to allow your new app to send transactional emails to the world? Luckily, the market is cro…

I’ve written about backscatter before . (And so has USA Today .) And I’ll probably write about it again. Backscatter, at a high level, is deceptively simple. Somebody forges your domain. Somebody sends a bunch of junk email. A lot of that junk email gets rejected. Spam filters…

Another regional internet service provider is getting out of the consumer mailbox hosting business. TDS Telecom has announced that it is winding down inbox hosting, handing off email duties to third-party mailbox provider Everymail . If you manage email list hygiene or delivera…

Sometimes progress in email marketing best practices feels like two steps forward, one step back. Over the weekend, three emails landed in my inbox that were technically legal under US law, but pretty out of touch with modern email marketing best practices. Upon investigation, …

If you've got email subscribers on your list from Colorado and New Mexico, take note: the mydurango.net email domain is officially dead. Ting Internet, owned by Tucows, acquired regional communication provider Cedar Networks (Zippytech) back in November 2019, and since has …

A story recently broke on 404 Media that made deliverability experts everywhere cry a little inside: YouTube channel Channel 5 admitted to handing a CSV file of its email subscribers over to a third party so that person could market a new product to them. Putting aside the spe…

Apple will officially release iOS 27 on Monday, September 14, 2026. With that release comes an updated version of Apple Mail on mobile. 9to5Mac (and others) say that improvements will include faster message loading, more reliable search, and more. Will there be other impacts? …

Validity just launched something very interesting: the Heatwave Domain Blocklist , and the goal is to identify and measure reputation of domains engaged in “synthetic warming” (automated exchanges between controlled mailboxes designed to make a young domain look trustworthy) an…

Google Postmaster Tools V2, in both its user interface and API, offers information that they call a “Deliverability Analysis” (or “DeliverabilityStatusVerdict”) which attempts to provide plain language feedback and guidance on how Gmail recipients feel about your email messages…

In my latest Ask Al video for Valimail , I walk viewers through the current state of Google Postmaster Tools , the very important sender feedback portal that helps to guide us all on how to maximize our chances of getting our email messages delivered to the Gmail inbox. Join me…

When an email bounces back with a "mailbox full" or over-quota SMTP rejection, the standard assumption is that a subscriber has let thousands of unread messages pile up in their inbox. For Gmail users, that assumption might actually be wrong. As Mark Hachman points ou…

Remember Google's program to verify US political senders? (Which Jennifer Nespola Lantz covered for Spam Resource back in 2022, see here and here to revisit that bit of history.) Well, it's back. The Gmail Verified (Political) Sender Program returns, re-launching Sept…

In July, I reported that Apple planned to migrate domains for both iCloud Private Relay (Sign in with Apple) and "Hide My Email" over to a new shared domain: private.icloud.com. While existing legacy addresses were set to keep working, all newly generated addresses …

Multiple folks have reached out asking why they're having trouble adding new domains or users in the new Google Postmaster Tools (GPT) V2 interface. In my own testing, adding domains and users generally does work, but with a few notable quirks. The primary issue is a UI ref…

Based on this totally scientific, absolutely guaranteed to be accurate poll that I ran on Linkedin for the past week or so, DMARC is almost universally loved. A couple of people got a bit snarky in the comments, pointing out the “social media effect” and that this was like ask…

Things are happening in the world of Google Postmaster Tools. If you’re a long time user of Google’s sender reputation dashboard known as Google Postmaster Tools ( what is that? ), you may have already seen the warning: As of October 31, the legacy version of Google Postmaster …

In previous videos, I’ve talked a lot about BIMI sender logos, often in the abstract. Many people do seem to understand what a BIMI logo is, by now. All well and good, but I did recently have somebody ask me, okay, well, I think I kind of get it, but how do you actually DO it. …

When I published my very first post back in August 2001, I never envisioned that I'd still be sitting at a keyboard twenty-five years later talking about email deliverability. A quarter of a century. Twenty of those on Google's Blogger platform. That is an internet eter…

As reported by Ars Technica , security researcher Cory Solovewicz owns the domains noreply.net and noreply.us. Every day, he sees nearly 700 inbound email attempts to addresses on those domains. That is a massive amount of misdirected mail, and it's leaking personally ident…