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double opt-in

Know when to quit!

I sign up for hundreds upon hundreds of lists. I maintain multiple "hamtraps," collections of received mail that I actually asked ...

can-spam

Vonage did WHAT?

This has been making the rounds in the blogosphere these past few days: Vonage is taking months/years old addresses, submitted ONLY for a fo...

best practices

Opt-in vs. Relevancy

I spoke at both INBOX and Internet Retailer recently, and at both events heard smart marketers ask, "Why do readers unsubscribe, ignore...

gmail

Spamming That New Account

Q: How long does it take a new Gmail account to get spam? A: In my case, one day. May 26: Create account. Address has never been given ou...

ironport

Greetings from San Jose

Greetings from the San Jose airport, where I am waiting to fly home after attending the INBOX Event. I was there to participate in a panel o...

lawsuit

Robert Soloway Arrested

I'm at a conference, so I don't have much time to blog about it, but helpful folks keep forwarding me this over and over, convinced ...

blocklists

Re-thinking Spamcop

It's time for me to go back to the drawing board for a new opinion on Spamcop's SCBL blacklist. In the past, I had consistently obse...

ed falk

Mark Mumma News Roundup

Mark Mumma, if you weren't aware, is the anti-spammer who sued Omega World Travel a/k/a cruise.com over spam allegations, and lost. It...

authentication

Get your Sender ID on!

If there’s one thing I wish somebody would have warned me about a few months ago, it’s this: Get proactive with Sender ID, and do it NOW! ...

bad ideas

Sweepstakes and List Building

Jamie Schissler, Strategy Director at Avenue A | Razorfish, has this to say on the topic: Having worked in the promotion marketing space,...

canter and siegel

The very first spam?

Lots of people think that Canter and Siegel are the first internet spammers. Not exactly true. Long before their first excursions into bad ...

gmail

There's always more spam!

So, were you wondering how many average spams it takes to fill up a Gmail account? I find today that the answer is: 280,570. Just over two...

coi

Double opt-in: For and Against

Double opt-in, confirmed opt-in, email address verification, whatever you call it -- nobody ever universally agrees on whether or not you sh...

bad ideas

Flixster Wants Your Passwords

Anne Mitchell pointed me toward a post on her Internet Patrol blog about how Flixster’s “invite a friend” functionality either asks you for...