cakemail
Kevin Huxham: Canada's New Anti-Spam Bill - Is Anyone Listening?
Today's guest post comes to us courtesy of Kevin Huxham, Director of Deliverability at CakeMail, creators of an email marketing applicat...
All posts
Transactional Spam: It Happens
Under US law, it is not mandated that transactional email notices must contain an unsubscribe link. But is it a bad idea to include one anyw...
law
SMS Spam in the News
SMS (text messaging) spam is frustrating, and blatantly illegal. Sadly, it's not always easily prosecuted, as the bad actors engaging in...
permission
Defining Persimmon
Are you a persimmon-based email marketer? In case you're wondering, a persimmon is the edible fruit of a number of species of trees in t...
linkedin
Change your LinkedIn Password
According to Return Path and Next Web , LinkedIn was hacked today and the bad guys were able to steal passwords for about 4% of their userb...
opt-in
Defining Permission
There's this phrase out there called "permission-based email marketing." Not everybody understands what it means. And certainl...
inbox placement
How Subscriber Complaints Affect Inbox Placement
Over on the Return Path blog, Joanna Roberts explains how spam complaints ("report spam" clicks) at the big ISPs and webmail provi...
gmail
Neil Schwartzman: Engagement – Buzzword, or a rule to live by?
In the third part of this on-going series, Neil Schwartzman explores the current landscape of the email delivery world. As regular readers m...
b2c
What does your email address say about you?
My wife and I enjoy eating out for dinner fairly often, and it can get kind of spendy. On a whim, I started searching for ways to save money...
bad ideas
Read the Comments
Read this one comment in particular , from somebody who is currently blacklisted by Spamhaus. Some choice excerpts: By the way, over time, S...
can-spam
Neutraceutical Spammer Sentenced to 2 Years
John Levine shares his tale of the sentencing of Brian McDaid, "Neutraceutical" spammer. Looks like it is indeed possible to get ...
email append
MAAWG: Internet Police?
I just read in Mediapost's Online Media Daily that the debate over email append got heated at the recent MediaPost Email Insider Summit ...
canada
CASL Slips to 2013
The Financial Post reported last week that Canada's new anti-spam law won't actually take effect until 2013 . (Hat tip: EmailKarma.n...
google
SMS Spam: Google Voice is Helpful
That we can now report SMS spam to various wireless carriers is a good thing, but the process is still overly complicated and I'm doubt...
complaint handling
Spam Complaints Matter
When you're fighting spam, you reach out to a lot of different people. If you received spam and you're savvy enough, you send it to ...
rant
A flippant, but true, response.
Almost every time a sender I'm talking to is dealing with a Spamhaus issue, they ask me, "Why now? Why did I get blacklisted today,...
guest post
Neil Schwartzman: Whitelisting – A partial solution to Inbox Woes?
Things have become a little more tenuous in the email ecosystem of late. What was once a given, inbox placement is now hard fought. Way back...
gmail
Neil Schwartzman: Inside Gmail: A Whole Lotta Nothing?
Gmail yesterday announced and unleashed a new way of doing things. They will finally tell users why stuff is in the spam folder, and there h...
gmail
Why did Gmail junk that message?
Gmail now tells you why it decided to junk a particular email message. Looking at my voluminous spam folder, every piece of spam I've re...
best practices
Send Less Mail, Make More Money
Sounds crazy, doesn't it? Representatives from fashion designer Nicole Miller shared that unsub rates have dropped and revenue jumped, ...
abuse mailbox
Neil Schwartzman: You Get the Deliverability You Deserve
You might know Neil Schwartzman. In his long and active career in email and anti-abuse, he once-upon-a-time handled compliance issues for Re...
hotmail
Does Hotmail use the SBL (Spamhaus Block List)?
Yep, Hotmail does indeed use the Spamhaus SBL as part of their spam filtering and blocking system. I received a report yesterday of this spe...
engagement
A wizard did it.
Did a wizard do it? No, it was engagement. Mickey Chandler : "If you already have a good program, then mailing inactives isn’t likely...
mainsleaze
It's not all spam, is it?
Over on the Mainsleaze blog, Catherine Jefferson points out that the Obama campaign is sending mail both to an address she purposely signed...