Long-time chronicler of the email marketing space Ken Magill has just announced that he is leaving Penton Media.
I'm glad somebody sent me the link, because DirectMag's emails keep getting caught in my spam filter, and I never have the time or care to go dig them out. (Might be time for them to read up on subscriber engagement and do some list cleaning.)
Wherever Ken ends up going next, I hope they're able to do a better job at creating a web home for his articles -- something has always seemingly been awry with how Ken's articles show up online at Direct. This "Magilla Marketing" page, for example, only has a few of his articles, and it's something of a mess.
Anyway, enough complaining about Penton and Direct. Congratulations to Ken -- he's a straight shooter that I respect strongly and I look forward to what the next chapter in his career will be.
Engaging emails for better delivery
16 hours ago