See you at the ESPC 2024 Spring Meeting?

I am delighted to announce that I'll be participating in the "How Should ESPs Report Opens in Age of Prefetching" panel at the Email Sender and Provider Coalition (ESPC) 2024 Spring Meeting, on Tuesday, May 21, 2024. This one day event is jam packed with great email marketing and deliverability-related content including:
  • A.I. in Email Marketing: Separating the Tactical from the Strategic
  • How Should ESPs Report Opens in Age of Prefetching?
  • The Fate of ISP Inbox Features -- What’s changed with Schema & Annotations
  • What Does Deliverability Look Like in the World of SMS?
  • The FTC’s Privacy Program: Where is it Now and Where is it Going?
  • Yahoo / Google Changes, BIMI, Issues in Deliverability Metrics, Careers in the Email Industry
  • And more!
Besides yours truly (Al Iverson from Valimail), speakers and panelists Congressman Phil English (Ret.), Chad White, Pam Lord and Heather Goff from Oracle, Brian Sisolak from Message Digital, Mary Kathleen Sullivan from ShawScott, Tany Plaza and Tam Bond from Dotdigital, and Reed Freeman and Michelle Bowling from ArentFox Schiff. Though I am but a small part of the day’s activities, I’m looking forward to all of this great content.

This event is free and open to the public. For more information or to register, click here.

I'll also be around to chat with anyone who wants to talk Deliverability, DMARC, BIMI or any of the usual good stuff. I hope to see you there!

What is the ESPC? “Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace.

“The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.”

To learn more, visit their website at
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