Spam Resource: All Things Deliverability

Down in the trenches, as it were, I see a lot of miscommunication and misdirection on the subject of confirmed opt-in/double opt-in. Here's some quick notes, thoughts spurred by recent discussion on various forums I participate in. Confirmed opt-in and double opt-in both …

I sign up for hundreds upon hundreds of lists. I maintain multiple "hamtraps," collections of received mail that I actually asked for. So it's not spam, but sometimes the line gets a little blurred. Take, for example, a random veterans affairs site. In April I s…

This has been making the rounds in the blogosphere these past few days: Vonage is taking months/years old addresses, submitted ONLY for a forward-to-a-friend promotion, and sending advertising to those people years later . If true, it violates all best practice guidelines for…

I spoke at both INBOX and Internet Retailer recently, and at both events heard smart marketers ask, "Why do readers unsubscribe, ignore or complain about my emails? They opted-in!" -- Stephanie Miller from Return Path . Worth reading. I'd like to extend Stepha…

More on why email address harvesting sucks from BtoB Magazine by way of Email Marketing Reports .

Q: How long does it take a new Gmail account to get spam? A: In my case, one day. May 26: Create account. Address has never been given out to anyone. May 27: Receive weird spam in Chinese. Q: How long does it take for an address, published on the web, to be harvested? A:…

Greetings from the San Jose airport, where I am waiting to fly home after attending the INBOX Event. I was there to participate in a panel on deliverability and authentication, along with my good friend Morgan Witt from BlueHornet. The highlight for me was Patrick Peterson fr…