Hey, fellow anti-spammers: "Re-Engagement Strategy" is what email service providers or deliverability people would call a reconfirmation email or a permission pass.
DJ Waldow has a good write up over on Bronto Blog of a recent re-engagement email he received from Shop.org. It's chock full of good tips you should share when you're working with some list manager having problems, and you want to convince them to reconfirm their list.
Hey, fellow anti-spammers: "Re-Engagement Strategy" is what email service providers or deliverability people would call a reconfirmation email or a permission pass. DJ Waldow has a good write up over on Bronto Blog of a recent re-engagement email he received from Shop.org. It's chock full of good tips you should share when you're working with some list manager having problems, and you want to convince them to reconfirm their list.
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