There's an effort underway to undermine support for the Canadian anti-spam legislation currently in development. Why do people want to kill or gut Bill C-27? I'm having a hard time seeing a problem with an opt-in requirement; it's already best practice. People who don't follow opt-in as a best practice are already doing things wrong. We want less spam in the world, not more. Even marketers should agree, shouldn't they? Spam undermines legitimate marketing efforts. It "dirties the channel." So what's the big deal?
I'd recommend you take a moment and read what CAUCE has to say on the topic today.
We’re all targets
1 day ago