Spam Resource: All Things Deliverability

Did a wizard do it? No, it was engagement. Mickey Chandler : "If you already have a good program, then mailing inactives isn’t likely to hurt you much. On the other hand, 6 or 8 times per month I’ll see a client who is having their mail delivered to the bulk folder trim …

Over on the Mainsleaze blog, Catherine Jefferson points out that the Obama campaign is sending mail both to an address she purposely signed up to receive their mailings, and also to a spamtrap address. What does a reputation system do with that? What should it do with that? …