Spam Resource: All Things Deliverability

Is there ever a good reason as to why you, email sender, might want to include an unsubscribe link in your transactional email messages? Why yes, yes there is . This isn't the first time I've seen somebody have to resort to publicly crying "uncle" due to the d…

Today's guest post comes to us courtesy of Kevin Huxham, Director of Deliverability at CakeMail, creators of an email marketing application for small and medium-sized businesses, based in Montreal, Canada. Kevin has more than twelve years working in various email-related ro…