Spam Resource: All Things Deliverability

Here are ten simple list building tests that I keep in my pocket, to share with folks when they ask. Some are better than others, but most of them are easy, no-brainer things that anybody running a site trying to build a list of subscribers should be doing. Require registration…

Back in my e-commerce days, we used to use this "one weird trick" to help reduce spam complaint rates: We put a prominent "click here to unsubscribe" link at the top of the email message. No need to scroll down to the footer to unsubscribe. What happened? Sp…

That's a novel way to request unblocking: Boing Boing's Cory Doctorow recently posted a request for an AT&T representative to help assist with getting his mail server unblocked.

Industry group M3AAWG (the Messaging, Malware and Mobile Anti-Abuse Working Group) just published an overview of what ISP Feedback Loops (FBLs) are and how they work. They've also included a comprehensive list of known ISP Feedback Loops. Click here to check them out .

Found on the web:  Gina Lofaro explains the user experience of finding it hard to unsubscribe . What galls me is that the list owner actually decided it was wise to argue the law with an angry subscriber. Knock that off! If she wants off the list, say OK, thank you, and it has …