Spam Resource: All Things Deliverability

Laura Atkins of Word to the Wise explains: "The text to image ratio is not going to make or break delivery." I've certainly had people try to tell me that they think the secret to inbox placement is based on a certain specific text-to-image ratio. Like Laura, I kn…

From Network World, here is an update on the winding down of Verizon's email service, which  I previously reported on here . When is the transition happening? "Once customers are notified, they are presented with a personal take-action date that is 30 days from the ori…

Gmail app users on Android, rejoice -- Google just added phishing protection. If you try to click on a link deemed to be problematic, you'll get warned: “The site you are trying to visit has been identified as a forgery intended to trick you into disclosing financial, perso…

If you're familiar with the "list unsubscribe" functionality, support for which is implemented in Apple's iOS Mail Client, as well as Gmail and Outlook.com, you might wonder why these implementations might not allow you to land at a preferences page when click…