Spam Resource: All Things Deliverability

You hear stories sometimes. About how when a deliverability person warns sales that they shouldn't sign that client, but the client comes aboard anyway. "If they do bad things, so what? It shouldn't impact other clients. We'll give them their own domain, their …

Is buying an email list a good idea? Let's ask around. Hubspot's got the best quick summary, in my opinion. They say  buying an email is a bad idea because: Reputable email marketing services don't let you send emails to lists you've bought. Good email …

If you've previously seen this bounce message: 5.7.606 Access denied, banned sending IP [1.2.3.4]. To request removal from this list please visit https://sender.office.com/ and follow the directions. For more information please go to http://go.microsoft.com/fwlink/?LinkID…

If you're wondering if AOL still exists as a separate entity, the answer is no. AOL as a standalone ISP is no more. What was AOL is now part of Verizon Media Group, which for a time was called Oath . AOL, Yahoo and Verizon are all one mailbox provider, from a sender's…

If you have implemented DMARC for your email sending domain, the spec requires that your messages either pass "SPF alignment" or "DKIM alignment." Here's what those are and why they are important (and why you should always do both). SPF alignment is wh…

Engadget asks, " Did AI kill off spam and we just didn’t notice? " I'm not sure about THAT, but this article is still a very interesting read, and a good overview of how CAN-SPAM isn't considered a great law, how e-postage went nowhere ( in spite of Bill Gat…

Since lots of folks are reaching out to me, asking for help with BIMI records and/or wondering if it's something they should take the time to implement, I figured I would take a few minutes to explain the current state-of-the-state with regard to BIMI, and help to answer th…