Spam Resource: All Things Deliverability

The Apache SpamAssassin Project has just announced the release of version 3.4.4 of the popular spam filter SpamAssassin. Apache SpamAssassin 3.4.4 is "primarily a security release," but includes various fixes for things like improved carriage return handling for …

Google has updated the Gmail "Bulk Sender Guidelines" page, and it is now called, "Prevent mail to Gmail users from being blocked or sent to spam." Check it out ! ( Thanks to the smart folks at Postmark for the tip! )

You might notice that in my " 2020: What's next? " post, I didn't mention BIMI . BIMI, aka Brand Indicators for Message Identification, is the new way to specify what logo or brand avatar a sender wants shown alongside their email messages. ( Learn more abou…

Mashable's Alex Perry wrote just the other day that one should never bother to clean out your email inbox. Sort of right, sort of wrong. Me, I'd go crazy if I left 250,000 email messages in my email inbox. His point, though, is that you might as well save everything fo…

Apparently it happens to Seth Godin, too ( click here ). He's got a fix for it, see, but those big meanies at Google won't let him implement it. He's even encouraging you to yell at Google on his behalf. (It turns out, Google is a bit shy about letting third parti…

Here's an article from Mailkit's Jakub Olexa explaining how the ISP landscape is different in Europe. This is useful stuff for US-based senders to learn. That chart is especially insightful. Thanks, Jakub!

Well, the new year is here. (Along with a new blog template and updated ISP deliverability guides .) What do you think will happen in the deliverability realm in 2020? Here are my first thoughts. First, DMARC is finally reaching critical mass. No longer an edge-case security…