Spam Resource: All Things Deliverability

If there’s one thing I wish somebody would have warned me about a few months ago, it’s this: Get proactive with Sender ID, and do it NOW! Sender ID suddenly just became a big deal at Hotmail. If you don’t have a Sender ID record, or you don’t have it exactly right, get a move…

It dawned on me today that I haven't been logging the recipient addresses identified in the spam messages I'm cataloging and reporting data on . I think it'd be a good idea to expand my data set sideways and start adding that info, as spot checking the data has been…

Jamie Schissler, Strategy Director at Avenue A | Razorfish, has this to say on the topic: Having worked in the promotion marketing space, I love sweepstakes. They should be a staple in every brand and marketer's toolbox, and I've seen them executed with tremendous su…

Lots of people think that Canter and Siegel are the first internet spammers. Not exactly true. Long before their first excursions into bad taste in 1994, came another: Gary Thuerk of Digital Equipment Corporation. It all started in 1978, with his mass email to all the email ad…

Over on Email Insider, Melinda "Email Diva" Krueger provides some wise advice on list cleaning best practices. Two second summary: Get non-responders off your list. Test reconfirmation/renewal re-engagement methodology I love it. If it's not yet considered i…

So, were you wondering how many average spams it takes to fill up a Gmail account? I find today that the answer is: 280,570. Just over two hundered and eighty thousands spams is enough to make my Gmail account cry uncle. Ouch! So, at this moment, my spamtrap is empty. I cle…

Double opt-in, confirmed opt-in, email address verification, whatever you call it -- nobody ever universally agrees on whether or not you should do it. I see a lot of people in the anti-spam community try to recommend it based on their feelings. They relate specific experiences…