Today's guest post comes to us courtesy of Kevin Huxham, Director of Deliverability at CakeMail, creators of an email marketing application for small and medium-sized businesses, based in Montreal, Canada. Kevin has more than twelve years working in various email-related roles on both the sending and receiving sides of the industry. He has been around since the early days at CakeMail and helps clients manage their delivery, fight abuse, educates them on compliance, reputation and engagement. Prior to this he worked for 6 years at one of the largest ISPs in Canada. Rumour has it he also knows his way around the golf course and has a single digit handicap! Fire away, Kevin!