Here are ten simple list building tests that I keep in my pocket, to share with folks when they ask. Some are better than others, but most of them are easy, no-brainer things tha…
Back in my e-commerce days, we used to use this "one weird trick" to help reduce spam complaint rates: We put a prominent "click here to unsubscribe" link at …
That's a novel way to request unblocking: Boing Boing's Cory Doctorow recently posted a request for an AT&T representative to help assist with getting his mail serve…
Industry group M3AAWG (the Messaging, Malware and Mobile Anti-Abuse Working Group) just published an overview of what ISP Feedback Loops (FBLs) are and how they work. They've…
Found on the web: Gina Lofaro explains the user experience of finding it hard to unsubscribe . What galls me is that the list owner actually decided it was wise to argue the law…
